Have you ever felt overwhelmed by the number of things you could do to market your business?  Do you wish you had a method for organizing your ideas and determining which would provide you with the highest return on your time and money?

We have a simple solution.  Our team has been using this method for years and it works!  It will only cost you a little time, brain power and about $1.  An added bonus:  Multiple people can play!

Get a stack of 3” x 5” note cards and write the name of your idea at the top left of the card.  Then in the middle of the card write a longer description so that if you don’t read the card for a year you’ll remember what you meant when you created it.  Put only ONE idea on each note card and after you’ve completed these two steps, put it aside and move onto the next one.

This really is a fun way to brainstorm with team members, other agents, interested family members or simply a way to take all the things you learned at a conference or training and begin implementing.  It is a “rapid fire” way to get a lot of ideas out at one time, even if you think they are silly.

When you’re out of ideas, go through the stack of cards and rate them on three points.  Write these numbers in the upper right hand corner of the card, one below the other.

  • How quick and easy would it be to implement this idea (on a scale of 1-10, 10 being the quickest and easiest)
  • How profitable it will be for your business (on a scale of 1-10, 10 being the most profitable)
  • How much will your life improve as a result of implementing this idea (you get the idea)
    • Do this for EVERY card, but do NOT do anything else yet!
    • The next step is to add the numbers up for a total and circle that number (the lowest possible score is 3 points and the highest possible score is 30)
    • Put the cards in order with the largest number on top
  • Implement in this order.  If you can delegate implementation of an idea to someone else, do that!
  • Lastly, keep your cards.  It’s rewarding to look back on all you’ve accomplished and the cards are a good reminder when things begin to feel “normal” and not “new” anymore.